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Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting.
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
Blogging is, perhaps, the most common form of content marketing. Businesses owners who generate interesting, relevant content on their blogs are often able to engage their website visitors, create opportunities for more traffic to their website via social sharing and do onsite-SEO with just one simple tool.
Examples of the types of clients which often see success with this digital marketing tool: clients who have the resources to dedicate to quality original content creation – often those implementing an inbound marketing strategy