You’ve spent thousands of dollars on your website. You want people to check it out, and you want conversions, but instead, there are only so many visitors.
Why? Because other websites have similar products, you need to stand out or get lost in your competition. You need to generate ‘traffic’ or visitors to your website. Some things to consider include creating a strong and exciting brand, writing great content, and making sure your website is optimized for search engines and other visitors.
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When is design important?
Perception plays a big role in what draws visitors to your website. Design is essential to a website as it helps build trust and credibility. A potential customer wants to see a website that looks cared for and creates a sense of trust when they visit. However, they need to visit the website to critique the design. They’re looking for answers to their problems. So the website’s content, design, and layout should be geared toward this. For example, if someone is looking for information about your services, you want to ensure that this is easy for them to find on your website. It also helps to have your most popular services listed prominently on your homepage so that people can get what they need quickly without having to dig around your site for it.
A successful website will have a well-organized layout that allows visitors to quickly find what they’re looking for by using the search bar or browsing the site itself. If you need more help designing or maintaining your website, check out our web design packages.
The “wrong” blue
When you’re a business owner, you are the customer. Your personal preferences are just as necessary as your customers’ preferences. However, there is a difference between what you like and what your customers like.
For example, you don’t feel comfortable selling something on your site that has a shade of blue. You don’t like it, and no matter how often you hear that people love the color blue or that the shade of blue produces excellent conversion rates with your customers, you still don’t want to see it on your website. Most likely, this is because, at some point in time, someone told you not to use a specific color of blue for an email. After all, it was spammy or something like that.
Many people will say, “just do what works.” Still, sometimes it takes work for business owners to disregard their personal preferences completely. In these cases, it’s necessary to take a step back and ask if your opinion is coming from someone else or if it’s based on personal experience with the color blue and how it makes you feel.
Your customer is the hero of the story.
A website is not an advertisement for your business. It’s a tool that enables you to serve your customers. That’s why it’s essential to tell a story on your website that helps people who visit your site find what they need to know.
It will help if you put yourself in the customer’s shoes to do this. This means asking yourself, “What am I here for? What am I looking for?”
Suppose you were looking for a solution to an issue with your car. Are you satisfied if you found page after page of information about the company that made your car? Could you find what you were looking for? Probably not.
It might feel like common sense, but many businesses need to spend more time telling their story and helping their customers. They try and make their website too “creative” or “informative” when all they’re doing is making it harder for someone to find what they need.
Share social proof
It’s no secret that reviews, testimonials, and case studies are the lifeblood of any business. Make them relevant to your website visitors by explaining how they can set up a system to collect, display, and leverage reviews on their website. You can further teach them how to write case studies and testimonials for their products and services.
If you’re new to the task, setting up a system to collect reviews and testimonials can seem daunting. It doesn’t have to be. From there, it’s fairly straightforward: you add an email subscription box where site visitors can request a review from a customer or client (be sure to include what exactly will be sent). Then, you’ll need to set up a place for visitors to leave their reviews after they’ve been asked for it–a simple form works best here. If the reviewer has a lot of good things to say about your business, ask them if they’d mind sharing it on social media with their followers as well (this is important!). You can also ask them if they’d be willing to write a case study or testimonial that features your business specifically. You can use this as an actual piece of content on your website or as part of an email newsletter.
Get your business off the ground
The website is an extension of your business. If you ever forget that, you’ll be wasting time and money. Think about how your customers will experience it. You want them to feel comfortable. And that’s why you need UX designers to help you create a design that fits as much of their goals (and budget) as possible because that’s what makes the company money in the long run. We want your site to work for you, so we make sure it matches who you are and what tone you’re aiming for. Get in touch with us today if you want us to take care of your online presence!
