Top tips for writing more interesting email marketing messages

The way that we design e-mail marketing content is essential to making sure that the content is opened and accessed with ease. When it comes to creating more interesting e-mail marketing messages it’s extremely important that you follow some of these top tips for writing improved email messages as a marketer:

Work on titles extensively:

A quality title or subject line is going to be the first focal point in any e-mail newsletter. Without a catchy title or subject line it’s likely that your e-mail newsletter won’t even be opened. Do some research into past titles in your e-mail newsletter that had a high click through rate and consider emulating some of their titles.

Focus on quality rather than quantity:

Releasing content every day may not be as valuable as releasing one quality piece of content every week. By focusing on an e-mail newsletter that can add real value to the lives of your readers or improve customer experience, you can produce a piece of content which is professional and opened at a reasonable rate.

Build unique content:

Create newsletter content that truly speaks to the readers and asks for their feedback. Remain accessible to your newsletter readers and gives an advantage to signing up for your newsletter. Consider running an e-mail script that will import their name or create an email which is unique to their username.

Make sure its digestible:

There is nothing worse than opening your e-mail to be presented with a wall of text. Breakup your format with plenty of subheadings, bulleted points and potentially an infograph. For longer articles you can also create webpages that users could click through to read the whole story.

Build a schedule:

When you are committed to delivering an e-mail message on a schedule, you can deliver consistency your readers. If you are producing valuable content, people will look forward to reading your newsletter and this means keeping a regular schedule for release.

Keep these top tips in mind for newsletter improvements!

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

Vince Fogliani

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

Steve Sacre

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website ""that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

Jamie Hill

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

Dean Eardley

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...