Don’t feel bad if you are having a hard time trying to get younger people to engage with your businesses social media presence. Connecting with the millennial generation – those between the ages of 18 & 35 – is not an easy as you’d think. These kids, myself included, were raised on gadgets & the internet and we’re always the first group to adopt new technology. Now how do you get us excited & interested in your product or service?!? How do you get them to engage with your Facebook, Twitter, or Google+ Pages? Here are some takeaways from the IDG Research Group‘s most recent infographic about what interests the millennials in the tech industry.
Getting anyone to notice you on Facebook is a challenge. Reaching the Millennial generation is just near impossible.
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IDG Research Group asked millennials in the tech industry what topics interest them most and what gets them to visit a website. The results from this study were fascinating and can be applied to any business – not just tech. For example:
Now check out the tech preferences of Millennials compared to those older than 35:
Here’s why Social Media Marketing is so important to generate engagement from millennials:
59% of millennials use social media to find information – compared to only 29% of 35+’ers.
Now that we understand how to reach them, let's look into what gets them to their favorite websites. Millennials look for beautiful photos, concise copy & engaged communities from their favorite websites.
Other factors that millennials considered when determining to return to a specific website source or website included:
These statistics make it easy to determine where to improve your social media marketing to attract the millennial generation to your page.
What are you going to do today to get a millennial to engage with you on your social media page?