TLDR: Sign in to business.google.com → select your business → click “Ask for reviews” → copy your Google Business Profile link. You can also search your business name on Google → click “View on Maps” → click “Share” → copy the URL.
Finding your Google My Business URL (now called Google Business Profile URL) is essential for maximizing your local search visibility and connecting with customers across multiple platforms. Your unique Google Business Profile URL serves as a direct gateway to your business information, customer reviews, and booking capabilities on Google Search and Maps. Whether you need this link for social media marketing, email campaigns, or printed materials, understanding how to locate and use your various Google Business Profile URLs can significantly boost your online presence and drive customer actions.
Understanding Your Google Business Profile URL Types
Your Google Business Profile offers two main types of URLs that serve different marketing purposes and customer interactions. The primary GBP URL directs customers to your complete business listing, while additional URLs enable specific customer actions like booking appointments, placing food orders, or viewing your menu. Understanding these different URL types helps you choose the right link for each marketing situation and customer touchpoint.
Primary Google Business Profile URL
The primary URL represents your main business listing on Google Search and Maps. This comprehensive link displays all your business information including your business name, address, operating hours, photos, customer reviews, and contact details. When customers visit this URL, they can access your complete business profile, read reviews from other customers, view your location on Google Maps, and take various actions like calling your business or requesting directions.
This primary URL serves as your digital business card, providing customers with everything they need to know about your business in one centralized location. Google automatically generates this unique identifier when you create or claim your Google Business Profile, ensuring each business has its own distinct web address that customers can easily bookmark and share.
Additional URLs for Specific Actions
Beyond your primary profile URL, Google Business Profile supports additional URLs that facilitate specific customer actions directly from your Business Profile. These specialized links can dramatically improve conversion rates by removing friction from the customer journey and enabling immediate action.
Examples of additional URLs include:
- Menu/Service List: For restaurants, cafes, and service-based businesses to display their offerings
- Place an Order: For food and beverage businesses to enable online ordering
- Book a Table: For restaurants and cafes to facilitate reservation booking
- Book an Appointment: For service providers and health & beauty businesses
- View Offers: For retail businesses to showcase promotions and special deals
These action-specific URLs integrate seamlessly with your Google Business Profile and appear as prominent buttons that encourage customer engagement. The availability of these additional URLs depends on your business category and location, with Google continually expanding supported industries and regions.
How to Find Google My Business URL Through Your Dashboard
The most direct approach to finding your Google Business Profile URL involves accessing your business dashboard through Google’s official management platform. This method provides access to both your primary profile URL and any additional action-specific URLs you’ve configured.
Step-by-Step Process
Step 1: Access Your Business Profile Navigate to business.google.com and sign in using the Google account associated with your business profile. If you manage multiple locations, you’ll see a list of all your business profiles, so select the specific location for which you need the URL. Each business location has its own unique Google Business Profile URL, making this selection crucial for multi-location businesses.
Step 2: Locate the URL Generation Options Once you’ve accessed your business profile dashboard, look for the “Ask for reviews” button or navigate to the Reviews section of your profile. This area provides access to your shareable business profile link and represents one of the most commonly used methods for obtaining your URL.
Step 3: Generate and Copy Your URL Click the “Ask for reviews” button to open a dialog box containing your Google Business Profile URL. The system will display a complete link that you can copy to your clipboard for immediate use in marketing materials, social media, or customer communications. This URL will direct customers to your complete business profile where they can access all your business information and leave reviews.
Understanding the Generated URL
The URL generated through this method specifically focuses on review collection, as indicated by the “/review” parameter in the web address. To obtain your general Google Business Profile URL, simply remove the “/review” portion from the end of the link. This modification creates a general-purpose URL that directs customers to your complete business information without specifically prompting them to leave a review.
This flexibility allows you to use the same base URL for different marketing purposes – include the “/review” parameter when specifically requesting customer feedback, or use the shortened version for general business promotion and information sharing.
Find Your Google My Business URL Using Google Search
An alternative approach involves using Google’s search interface to locate your business profile and generate shareable URLs. This method proves particularly useful when you don’t have immediate access to your Google Business Profile Manager account or need to quickly find your URL while working on other platforms.
Using Google Search
Step 1: Search for Your Business Open Google Search and enter your complete business name in the search bar. Look for your Google Business Profile in the search results, which typically appears as a prominent business listing in the top right section of the search results page. This listing displays your business name, address, operating hours, and customer rating.
Step 2: Access Your Profile Click on your business name or the “View on Maps” link within your Google Business Profile search result. This action will open your complete business listing, either within the search results panel or by redirecting you to Google Maps, where you can access additional sharing and URL generation options.
Step 3: Generate Shareable URLs Once you’ve accessed your business profile through Google Search, look for sharing options or URL generation features. The interface may vary slightly depending on whether you’re viewing your profile through Google Search or Google Maps, but both platforms provide access to your shareable business URL.
Using Google Maps Directly
Step 1: Navigate to Google Maps Go directly to maps.google.com and search for your business name in the search bar. Google Maps will display your business location on the map along with your business information panel on the left side of the screen.
Step 2: Access Sharing Options In your business information panel, locate the “Share” button, which typically appears near other action buttons like “Directions,” “Save,” and “Call.” Click the Share button to open a dialog box with multiple sharing options including URL generation.
Step 3: Copy Your Business URL The sharing dialog will automatically open to the “Send a link” tab, displaying your complete Google Business Profile URL. Click “Copy Link” to save this URL to your clipboard for use in marketing materials, social media posts, or customer communications.
Advanced URL Options for Enhanced Functionality
Beyond basic profile URLs, Google Business Profile offers sophisticated URL options that can significantly enhance customer engagement and streamline business operations. These advanced features require strategic implementation but provide substantial benefits for businesses ready to optimize their local search presence.
Action-Specific URL Configuration
Modern Google Business Profiles support multiple action-specific URLs that appear as prominent buttons on your business listing. These URLs enable customers to take immediate action without navigating away from your Google Business Profile, creating a seamless customer experience that can significantly improve conversion rates.
Booking and Appointment URLs Service-based businesses, healthcare providers, and beauty professionals can integrate booking systems directly into their Google Business Profile. These URLs connect with third-party scheduling platforms or your existing appointment management system, allowing customers to book appointments without visiting your website.
The setup process involves connecting your Google Business Profile with approved booking providers or adding custom booking URLs through your profile management interface. Once configured, a prominent “Book Appointment” button appears on your business listing, streamlining the customer journey from discovery to booking.
Food Ordering and Menu URLs Restaurants and food service businesses can add direct ordering capabilities to their Google Business Profile. These URLs can connect with third-party delivery platforms, your own online ordering system, or simply display your menu for customer reference.
Menu URLs must link directly to menu content rather than third-party ordering platforms, ensuring customers can easily access your offerings. However, separate ordering URLs can facilitate direct online ordering, creating multiple touchpoints for customer engagement within your single business profile.
Multi-Location URL Management
Businesses operating multiple locations face unique challenges in URL management and customer direction. Each location requires its own distinct Google Business Profile URL, making centralized management essential for maintaining consistency while allowing location-specific customization.
Location-Specific URL Strategies Develop systematic approaches to URL management that ensure customers always access information for their intended location. This includes creating location-specific landing pages on your website that correspond to individual Google Business Profile URLs and implementing tracking systems that monitor performance across all locations.
Cross-Location URL Integration Strategic URL sharing between related locations can drive cross-traffic and increase overall brand visibility. This approach works particularly well for service businesses where customers might need services at different locations or retail chains where customers may visit multiple store locations.
Best Practices for URL Optimization and Sharing
Maximizing the effectiveness of your Google Business Profile URLs requires strategic thinking about how, when, and where you share these links. Proper optimization ensures every shared URL contributes to your overall marketing goals while providing genuine value to potential customers.
URL Customization and Branding
While Google generates your primary Business Profile URL automatically, you can enhance its effectiveness through strategic customization and branding approaches. Use URL shortening services to create cleaner, more memorable links for printed materials or character-limited platforms while maintaining the connection to your official Google Business Profile.
Consider creating branded short URLs that reflect your business name or marketing campaign while still directing customers to your Google Business Profile. This approach maintains professional presentation while ensuring customers understand where the link will take them.
Strategic URL Distribution
Digital Marketing Integration Incorporate your Google Business Profile URL strategically across all digital marketing channels. Add the URL to email signatures for passive promotion with every message sent, include it in social media bio sections for permanent visibility, and feature it prominently on your website’s contact and about pages.
Email marketing campaigns benefit significantly from Google Business Profile URL inclusion, particularly when announcing new services, requesting customer reviews, or promoting special offers. The URL provides recipients with immediate access to comprehensive business information and customer reviews that build credibility.
Offline Marketing Applications QR codes containing your Google Business Profile URL provide excellent offline-to-online conversion opportunities. Place these codes strategically in your physical location, on business cards, in print advertisements, and on product packaging to bridge the gap between offline customer interactions and online engagement.
Staff training becomes crucial for offline URL promotion, ensuring team members can effectively direct customers to your online presence during face-to-face interactions. Provide staff with simple, memorable explanations of how customers can find and use your Google Business Profile URL.
Performance Tracking and Optimization
Implement systematic tracking of your Google Business Profile URL performance to understand which sharing methods drive the most valuable customer actions. Google Business Profile Insights provides valuable data about profile views, customer actions, and engagement patterns that can inform your URL sharing strategy.
Monitor key metrics including:
- Profile views generated from shared URLs
- Customer actions taken after accessing your profile
- Conversion rates from different URL sharing channels
- Geographic patterns in URL engagement
Use this data to optimize your URL sharing strategy, focusing resources on the most effective channels while experimenting with new distribution methods. Regular analysis helps identify opportunities for improvement and ensures your URL sharing efforts align with broader business objectives.
Common Mistakes That Reduce URL Effectiveness
Understanding and avoiding common URL-related mistakes can significantly improve the performance of your Google Business Profile marketing efforts. Many businesses inadvertently reduce their URL effectiveness through technical errors, inconsistent implementation, or strategic oversights.
Technical and Implementation Errors
Broken or Incorrect URLs Regularly test all shared Google Business Profile URLs to ensure they direct customers to the correct business profile. Broken links frustrate potential customers and waste marketing opportunities, particularly when included in printed materials or permanent placements like email signatures.
URL accuracy becomes especially critical for multi-location businesses where linking to the wrong location can confuse customers and result in lost business. Implement systematic URL testing as part of your regular marketing maintenance routine.
Inconsistent Profile Information Ensure your Google Business Profile contains complete, accurate information before sharing URLs widely. Incomplete profiles create poor first impressions and may frustrate customers who access your profile through shared links expecting comprehensive business information.
Mobile Optimization Oversights Most customers access shared Google Business Profile URLs through mobile devices, making mobile optimization crucial for URL effectiveness. Ensure your profile displays correctly on smartphones and that all contact information remains easily clickable for immediate customer action.
Strategic and Marketing Errors
Generic URL Sharing Without Context Simply posting your Google Business Profile URL without explanation or compelling reasons to visit reduces engagement rates significantly. Provide context for why customers should visit your profile, highlighting recent positive reviews, new services, or special offerings that create urgency and relevance.
Overlooking URL Analytics Failing to track and analyze URL performance represents a missed opportunity for continuous improvement. Use available analytics tools to understand which sharing methods drive the most valuable customer actions and adjust your strategy accordingly.
Ignoring Customer Journey Optimization Consider the customer experience after they access your Google Business Profile URL. Ensure your profile contains clear calls-to-action, up-to-date information, and compelling content that encourages the customer actions most valuable to your business.
Advanced Strategies for Multiple Locations and Enterprise Businesses
Large businesses and multi-location operations require sophisticated approaches to Google Business Profile URL management that balance centralized control with location-specific customization. These advanced strategies help maintain brand consistency while empowering individual locations to engage effectively with their local customer base.
Centralized URL Management Systems
Systematic URL Organization Develop comprehensive systems for tracking and managing URLs across all business locations. This includes creating centralized spreadsheets or databases that track each location’s primary URL, action-specific URLs, and performance metrics.
Implement standardized naming conventions and organizational structures that make it easy for marketing teams and individual location managers to find and use the correct URLs for their specific needs. This systematic approach prevents errors and ensures consistent implementation across all business locations.
Brand Consistency Across Locations Establish guidelines for URL sharing that maintain brand consistency while allowing location-specific customization. This includes standardized messaging templates for URL promotion, consistent visual branding for QR codes and promotional materials, and unified tracking systems that provide enterprise-level insights.
Performance Optimization for Enterprise Operations
Cross-Location Analysis Monitor URL performance across all locations to identify high-performing strategies that can be replicated throughout your business network. This analysis helps optimize marketing investments and ensures successful approaches benefit your entire organization.
Location-Specific Customization While maintaining brand consistency, allow individual locations to customize their URL sharing strategies based on local market conditions, customer preferences, and competitive landscape. This localized approach can significantly improve engagement rates and customer response.
How Professional Digital Marketing Services Enhance URL Strategy
Professional digital marketing services provide expertise and resources that can significantly enhance your Google Business Profile URL effectiveness. These services understand the complex interplay between URL strategy, local SEO optimization, and broader digital marketing goals.
Strategic Integration and Optimization
Comprehensive Local SEO Integration Expert digital marketing services understand how Google Business Profile URLs integrate with broader local SEO strategies. This expertise ensures your URL sharing efforts complement website optimization, citation building, and other ranking factors for maximum local search visibility.
At Stoute Web Solutions, we’ve helped hundreds of businesses transform their Google Business Profile URLs from simple links into powerful customer acquisition tools. Our proven strategies combine URL optimization with comprehensive local search marketing that generates measurable increases in customer engagement and business growth.
Advanced Analytics and Performance Tracking Professional services provide sophisticated tracking systems that measure the exact impact of different URL sharing strategies. This data helps identify which channels drive the most valuable customer actions and optimize future marketing investments for maximum return.
Ongoing Management and Strategic Development
Content Strategy Integration Experienced digital marketing teams develop comprehensive strategies that integrate Google Business Profile URL sharing with content marketing, social media management, and customer relationship management systems. This holistic approach maximizes the impact of every marketing effort.
Multi-Platform Optimization Professional services ensure your Google Business Profile URL strategy integrates seamlessly with your website, social media presence, and other digital marketing initiatives. This coordinated approach amplifies the effectiveness of individual marketing efforts while maintaining consistent brand messaging across all customer touchpoints.
The complexity of modern local search optimization requires expertise that extends beyond basic URL generation and sharing. Professional digital marketing services provide the strategic thinking, technical implementation, and ongoing optimization needed to maximize your Google Business Profile’s potential as a customer acquisition and retention tool.
Frequently Asked Questions
What’s the difference between my Google Business Profile URL and my website URL?
Your Google Business Profile URL leads directly to your business listing on Google Search and Maps, displaying reviews, business hours, photos, and contact information. Your website URL leads to your own website. Both serve different purposes – your GBP URL is ideal for local search visibility and review generation, while your website URL provides complete control over customer experience and detailed business information.
Can I create a custom Google Business Profile URL that’s easier to remember?
Google automatically generates your Business Profile URL and doesn’t allow custom vanity URLs. However, you can use URL shortening services like bit.ly or TinyURL to create shorter, more memorable links that still direct to your Google Business Profile. This approach is particularly useful for printed materials or social media sharing.
How do I find URLs for specific actions like booking appointments or ordering food?
Access your Google Business Profile Manager and look for action-specific sections like “Booking,” “Food ordering,” or “Pickup and delivery.” If these options appear in your profile editing menu, you can add custom URLs for these actions. Availability depends on your business category and location – restaurants typically see food ordering options, while service businesses see booking capabilities.
Why does my Google Business Profile URL sometimes include “/review” at the end?
URLs generated through the “Ask for reviews” feature include “/review” to direct customers specifically to leave a review. To get your general Business Profile URL, simply remove the “/review” portion from the end of the link. This gives you a versatile URL that shows your complete business information without specifically prompting reviews.
Can I track how many people visit my Google Business Profile through shared URLs?
Google Business Profile Insights provides data on profile views and customer actions, but doesn’t specify which came from shared URLs versus organic search. You can use UTM tracking parameters or URL shortening services with analytics to better understand the performance of specific URL sharing campaigns.
Do I need different URLs for each of my business locations?
Yes, each business location has its own unique Google Business Profile URL. If you operate multiple locations, make sure to use the correct URL for each location to avoid customer confusion. Access each location separately through Google Business Profile Manager to get the appropriate URL.
How often should I share my Google Business Profile URL?
Share your URL consistently but strategically. Include it in permanent locations like email signatures, website footers, and social media bios. Promote it actively during specific campaigns – after positive customer experiences, when launching new services, or during seasonal promotions. Avoid spam-like repetitive posting without context.
What should I do if my Google Business Profile URL isn’t working?
First, verify that your business profile is verified and publicly visible. Check that you’re using the complete URL including “https://” and ensure your profile hasn’t been suspended. If problems persist, try generating a new URL through your Business Profile Manager or contact Google Business Profile support for technical assistance.
Can I use the same Google Business Profile URL for both review requests and general promotion?
You can use the same base URL for both purposes by modifying it slightly. Use the complete URL (with “/review”) when specifically asking for reviews, and remove the “/review” portion when promoting your business generally. This gives you flexibility while maintaining link consistency.
Are there any restrictions on how I can use my Google Business Profile URL?
Google’s guidelines prohibit using URLs in ways that violate their policies, such as spam, deceptive practices, or inappropriate content. You can freely share your URL across legitimate marketing channels including social media, websites, email campaigns, and printed materials. Always ensure your profile information remains accurate and up-to-date when sharing URLs widely.
Ready to maximize your Google Business Profile’s potential and drive more customers to your business? Contact Stoute Web Solutions today to learn how our proven local search optimization strategies can transform your online presence and generate measurable business growth.
Simplified Summary
Your Google Business Profile has a special web address that customers can use to find your business online. You can get this link for free and use it to help more people discover your business.
