Web analytics

Web Analytics Process and Technologies - Basic steps of the web analytics process - Collection of data - Processing of data into metrics - Developing KPI - Formulating online strategy - Experiments and testing - Off-site web analytics - On-site web analytics - Google Analytics and Adobe Analytics - Server log file analysis - Page tagging On-site Web Analytics Metrics - Bounce rate - Click path - Hit - Page view - Visitor/unique visitor Web Analytics Metrics - Visit/session - Conversion rate - Average session duration - Exit rate - Funnel analysis Importance of Web Analytics - Data-driven decision making - Website optimization - ROI measurement - User experience enhancement - Competitive advantage Page Tagging and Logfile Analysis - Page tagging - Logfile analysis - Advantages of logfile analysis - Advantages of page tagging - Economic factors - Hybrid methods Note: Some points from the original content have been excluded as they were not specific or comprehensive enough to form a separate group.