Jill Whalen

Early life and education
- Jill Whalen grew up in Framingham, Massachusetts.
- She graduated from the University of Massachusetts Amherst.
- She obtained a degree in sociology.

Career
- Whalen started a chat room for parents.
- The chat room became popular with other parents.
- She taught herself how to set up websites based on keywords.
- In 1998, she talked about her company Web Whiz.
- By 2007, her company was providing services to improve websites and rankings.

Contributions
- Whalen founded the search engine optimization company High Rankings.
- She served clients including the Discovery Channel, Proctor & Gamble, and Geico.
- She was interviewed for the 2017 movie 'SEO: The Movie'.
- Whalen described optimizing search as a means to improve marketing.
- She discussed negotiating terms in contracts and improving websites.

Retirement and family life
- Whalen announced her retirement from search engine optimization in 2013.
- She lives in Ashland, Massachusetts with her husband and three children.

References
- Wendy Boswell listed High Rankings as one of the top ten SEO forums.
- The Wall Street Journal featured an article on Whalen's search engine game.
- Inc.com mentioned her company's services in an article.
- Clickz.com highlighted her writing and ranking for search engines.
- Search Engine Land debunked the duplicate content penalty myth.