Definition

This could be the most personal blog I will write because I know and experience that the more significant the change,…

Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand…

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and…

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined…

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to…

Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at…

Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained,…

Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or…

Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine…

Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the…

Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a…

Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for…