Good content is critical to any business looking to get ahead. Content of value that people are willing to share is key to this successful strategy. While writing a good article or developing a valuable resource may seem daunting at first, it doesn’t have to be that way. Below are five tips for creating content so captivating that your audience will want to share what you make.
1. Use a conversational tone.
Write like a human, not like a robot. Use a conversational tone that feels natural when reading or speaking aloud. Avoid using words and phrases that make your audience feel like they are reading a textbook or manual. Think about how you would (or wouldn’t) talk to your friends or family about what you’re writing about and use that as your guide.
This will make it easier for readers to understand what you want them to do without reading between the lines.
2. Be relatable
Making your brand relatable allows you to establish a connection with your target audience. This feeling of connection can make your audience more receptive to your product or message, meaning you are more likely to get them to take action.
Relatability also builds trust and loyalty to your brand, meaning your audience will be more likely to return to your blog or web page again and again even after becoming familiar with your product or service. This repeated exposure can lead to increased sales in the future.
The key here is that you need your audience to feel like they can relate to your brand and its message. How do you achieve this? Be honest about who you are and what kind of content you produce. If those around you don’t widely share aspects of your business (your values, your culture), then don’t hide them or try to fake them.
3. Use images and video
It’s best to keep things visually stimulating when you’re trying to get your readers to stay engaged with your content. Using images and video in your posts doesn’t just give your content more visual interest, it also has the power to draw readers in and keep them reading.
Images can illustrate a point, break up the text, provide a visual break from written content, and add color or interest to a page. When you have an infographic, images can be used in conjunction with that.
Video serves many purposes as well. It can act as a tutorial on accomplishing something and can be used as a supplement to ensure that your readers understand what you are writing about. Video is also great at breaking up long text-heavy posts. By making a video instead of just photos, you will engage more people because they will want to see what you have to say, and some people like reading more than they like watching videos.
What makes images and video so powerful are their ability to be shared through social media platforms. This means that once you put them on your site, they go beyond the walls of your website and into the world wide web where people can see them.
4. Make it easy to read.
Your content is a direct reflection of your brand and business. If it’s difficult to read or hard to understand, people will immediately assume that you don’t take your business seriously.
Keep things straightforward and organized. Don’t write your document in a way that makes it hard for a reader to get through or understand. Use bullets or numbers to break up long passages of text, and make sure that your paragraphs are no longer than five or six sentences each. When you write, don’t be too flowery—keep things simple. This is especially important if you’re writing something like an instruction manual or recipe where the information is meant to be practical and informative rather than entertaining.
5. Write now and edit later.
It’s tempting to spend your time editing after you’ve finished writing. But that can be a waste of time—we’re all guilty of it. Try this instead: Write the first draft and then edit it all at once. The best way to do this is by using a process called “writing sprints.” You’ll spend 20 minutes or so writing down your thoughts without stopping or editing anything. Then go back through once you’re done and make edits accordingly.
This frees up your mind so that you can focus on writing without worrying about grammar or spelling mistakes, allowing your creativity to flow without distraction. It also allows you to go back through your text with a fresh eye, ensuring that everything is as clear and concise as possible before moving on to the next task.
In other words, the secret to creating eye-catching content and viral videos is to tell a story. Content that conjures up an emotion will tend to stick with viewers longer than content that doesn’t. Remember, people don’t just want to watch or read something and forget about it instantly; they want to connect with such educational.