What is Search Engine Optimization (SEO)?

Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain keywords on search engines, putting your service or product in front of them organically.

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)

There are two types of SEO – onsite and offsite. Onsite SEO focuses on using keywords, internal links, creating original content, and structuring your website in specific ways to help search engines identify the content your website offers and serve it up to people searching for such content. Offsite SEO focuses on building the strength of your website by doing things outside of your website. A common way to build off-site SEO is to provide content creators of respected websites with links to research you’ve conducted, so when they publish content you get traffic back to your site and build link strength. Examples of the types of clients which often see success with this digital marketing tool: any client with their own hosted website