Techniques for website promotion
– Search engine optimization (SEO)
– Search engine submission
– Social media marketing
– Viral marketing through interesting content
– Outsourcing website promotion to offshore firms
Link building for website promotion
– Importance of link building for increasing website traffic
– Link building strategies and techniques
– Risks of low-quality link building services
– Benefits of high-quality and natural link building
– Link building tools and resources
Related topics in website promotion
– Search engine marketing (SEM)
– Guerrilla marketing strategies
– Conversion rate optimization (CRO)
– Cross-device tracking for targeted promotion
– The role of content marketing in website promotion
References for further reading
– MacDonald, M. (2015). ‘Creating a Website: The Missing Manual’. Missing Manual series. O’Reilly Media. ISBN 978-1-4493-7454-9.
– David, M. (2015). ‘WordPress Search Engine Optimization’. Packt Publishing. p. 226. ISBN 978-1-78588-780-2.
– Googles stance on various SEO practices
– Bing SEO Analyzer
– Retrieved from https://en.wikipedia.org/w/index.php?title=Website_promotion&oldid=1188938036
Categories of website promotion
– Promotion and marketing communications
– Information technology management
– Hidden categories: Articles needing additional references from January 2013
– All articles needing additional references
This article needs additional citations for verification. (January 2013) |
Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.
With the rise in popularity of social media platforms, many webmasters have moved to platforms like Facebook, Twitter, LinkedIn and Instagram for viral marketing. By sharing interesting content, webmasters hope that some of the audience will visit the website. Examples of viral content are infographics and memes.
Webmasters often hire outsourced or offshore firms to perform website promotion for them, many of whom provide "low-quality, assembly-line link building". Link building
