Conversion Marketing and its Measures
– Conversion marketing focuses on improving site flow, online customer service channels, and the online experience.
– It is viewed as a long-term investment rather than a quick fix.
– Conversion marketing aims to convert existing traffic rather than driving additional traffic.
– Real-time analytics are used to determine if visitors are confused and at risk of leaving the site.
– Conversion marketing affects all phases of the customer life-cycle.
Conversion Rate and Measurement
– The conversion rate is the proportion of visitors to a website who take action beyond casual content view or website visit.
– Successful conversions are defined differently by individual marketers and advertisers.
– For online retailers, a successful conversion may be defined as a product sale.
– For content creators, a successful conversion may refer to a membership registration or software download.
– Conversion rate can be calculated using the formula: Number of Goal Achievements / Visitors.
– Measuring conversion rates for offline responses can be challenging.
– Possible solutions include asking callers or shoppers how they heard about the business.
– Websites can use analytics packages to track user behavior for on-site responses.
– Conversion rates can be measured by tracking user actions and compiling key objections.
– Clear tracking of standardized metrics using website analytics software is essential.
Common Conversion Marketing Services
– Recommendations based on behavioral analysis help identify relevant products and content.
– Targeted offers are tailored promotions based on behavioral and demographic information.
– Ratings and reviews increase conversion rates and capture visitor trust.
– Email personalization and chat tailored to the recipient improve conversion rates.
– Proactive chat, reactive chat, exit chat, and click-to-call are used to quickly convert consumers.
Methods of Increasing Conversion Rate
– Employ the AIDA principles to design the user experience through the conversion funnel.
– Enhance credibility and trust through third-party logos and quality site design.
– Improve site navigation structure for easy browsing and shopping.
– Focus website content towards target conversion and remove obsolete or distracting data.
– Increase usability and offer active help to reduce barriers to conversion.
Miscellaneous Points
– Conversion marketing focuses on improving the online experience and site flow.
– Conversion rates can be measured using various methods, including tracking user actions and compiling objections.
– Common conversion marketing services include behavioral analysis, targeted offers, ratings and reviews, and personalized communication.
– Methods to increase conversion rates include employing the AIDA principles, enhancing credibility and trust, improving site navigation, and increasing usability.
– Conversion marketing affects all phases of the customer life-cycle.
The article's lead section may need to be rewritten. (June 2015) |
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers.
