Glossary Term
Baidu
History and Early Development
- Baidu was incorporated in January 2000 by Robin Li and Eric Xu.
- Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996.
- Baidu went public on Wall Street through a variable interest entity (VIE) based in the Cayman Islands in 2005.
- In 2012, Baidu partnered with Sina to provide mobile search results.
- Robin Li joined IDD Information Services in 1994 and helped develop software for the online edition of The Wall Street Journal.
- Li developed the RankDex site-scoring algorithm for search engine results page ranking in 1996.
- RankDex was the first search engine to use hyperlinks to measure the quality of websites.
- In 2001, Baidu allowed advertisers to bid for ad space and pay per click.
Services
- Baidu offers a Chinese search engine.
- Baidu offers a mapping service called Baidu Maps.
- Baidu offers various search and community services, such as Baidu Baike (an online encyclopedia) and Baidu Tieba (a keyword-based discussion forum).
- Baidu offers a cloud storage service called Baidu Wangpan.
- Baidu Global Business Unit (GBU) is responsible for Baidu's international products and services.
Partnerships and Acquisitions
- In 2014, Baidu launched a Brazilian version of the search engine, Baidu Busca.
- Baidu announced the acquisition of Brazilian local e-commerce site Peixe Urbano in 2014.
- In 2017, Baidu partnered with Continental and Bosch on automated driving and connected cars.
- Baidu entered into a partnership with Snap Inc. to act as the company's official ad reseller for Snapchat in 2017.
- Baidu divested the Global DU business portion of its overseas business in 2018.
Milestones and Achievements
- Baidu became the first Chinese company to be included in the NASDAQ-100 index in 2007.
- Baidu's market cap rose to US$99 billion in May 2018.
- Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI in 2018.
- Baidu launched a self-driving vehicle platform called Apollo in 2017.
- Baidu unveiled a new Robocar concept capable of Level 5 autonomous driving in 2021.
Baidu Cyber Attack, Baidu Workers Arrested, and Register.com Lawsuit Settlement
- Baidu experienced a cyber attack where browsers were redirected to a website claiming to be the Iranian Cyber Army.
- Chinese hackers retaliated by attacking Iranian websites.
- Baidu filed a lawsuit against Register.com for negligence in changing Baidu's email address without proper security verification.
- Three Baidu employees were arrested for accepting bribes and deleting posts from the forum service.
- Baidu announced its intention to purchase 91 Wireless from NetDragon, which faced privacy and legal issues.
- Baidu settled the lawsuit against Register.com out of court, with undisclosed terms, and Register.com issued an apology as part of the settlement.