Search engine marketing

« Back to Glossary Index

Market and Statistics
– In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.
Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend in Q2 2015.
– SEM was growing faster than traditional advertising and other online marketing channels in 2006.
Google leads the global search engine market with a market share of 89.3% as of October 2016, followed by Bing (4.36%), Yahoo (3.3%), and Baidu (0.68%).
– The State of Search Engine Marketing 2006. Search Engine Land.
– Does SEM = SEO + CPC Still Add Up?.
– IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile.
– Elliott, Stuart (March 14, 2006). More Agencies Investing in Marketing With a Click.
– Top 5 Desktop Tables and Console Search Engine Market Share.

– Search engines started appearing in the mid-to-late 1990s to help people find information quickly.
Pay-per-click programs, such as Open Text (1996) and (1998), were developed to finance search engine services.
Google introduced advertisements on search results pages through the Google AdWords program in 2000.
Yahoo! and Microsoft formed an alliance in 2009 to compete with Google.
– The term ‘search engine marketing’ was popularized by Danny Sullivan in 2001 to cover various activities related to SEO and online marketing.

Methods and Metrics
– Keyword research and analysis involve ensuring the site can be indexed, finding relevant keywords, and using them effectively.
– Website saturation and popularity can be analyzed through the number of indexed pages and backlinks.
– Back end tools like web analytics and HTML validators provide data on website performance and visitor behavior.
– Whois tools reveal website owners and provide information on copyright and trademark issues.
Google Mobile-Friendly Website Checker analyzes if a page has a mobile-friendly design.

Paid Inclusion
Paid inclusion involves search engine companies charging fees for website inclusion in search results.
Paid inclusion products are provided by most search engine companies in the main results or as separate advertising areas.
– The fee structure acts as a filter against unnecessary submissions and generates revenue for search engine companies.
– Typically, the fee covers an annual subscription for one webpage.
Paid inclusion is also known as sponsored listings.

Benefits, Challenges, and Ethical Questions
– SEM can help organizations optimize marketing, gather more audience, and generate more customers.
– Advertisers bid on keywords or phrases to ensure their ads appear in search engine results.
– The price of PPC advertising increases with competition.
– PPC campaigns must consider return on investment to ensure the cost-per-click remains below the profit margin.
– Limited budgets make it challenging for advertisers to maintain high rankings in the competitive search market.
– Paid search advertising has faced controversy and scrutiny.
– The issue of disclosure of paid advertising on search engines has been studied.
– Trademark infringement has been a source of ethical debate.
Google changed its policy on bidding on competitors’ brand names in 2009.
– The Google Penguin update penalized companies buying links for ranking purposes.

Note: The content does not provide enough information to create a comprehensive fifth group.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.

« Back to Glossary Index

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

Vince Fogliani

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

Steve Sacre

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website ""that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

Jamie Hill

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

Dean Eardley

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...