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Glossary Term

Google Penguin

Impact of Google Penguin Updates - Penguin affected approximately 3.1% of search queries in English. - It affected about 3% of queries in languages like German, Chinese, and Arabic. - Highly spammed languages had an even greater percentage of affected queries. - Penguin 1.1 was released to affect less than one-tenth of a percent of English searches. - The update penalized websites using manipulative techniques to achieve high rankings. - Penguin updates can result in fluctuations and reversals in search rankings. Google Penguin Updates - Penguin 3 was released on October 5, 2012, and affected 0.3% of queries. - Penguin 4 (Penguin 2.0) was released on May 22, 2013, and affected 2.3% of queries. - Penguin 5 (Penguin 2.1) was released on October 4, 2013, and affected around 1% of queries. - Penguin 3.0 was released on October 18, 2014. - Penguin 4.0 (7th Penguin update) was announced on September 23, 2016, and is part of the core algorithm. Penguin Feedback and Reporting - Google prepared a feedback form after the Penguin update for reporting web spam. - The form was designed for two categories of users: those reporting web spam that still ranks highly and those who believe their site was unfairly hit. - Google also provided a reconsideration form through Google Webmaster Tools. - John Mueller suggested that building good links can help remove a Penguin penalty. - The algorithm looks at the percentage of good links versus bad links. - Manual Actions report provides information on penalties imposed by Penguin. - Feedback on algorithm updates helps Google improve Penguin's effectiveness. - Google Search Console is a tool to monitor website performance and potential issues. - Webmasters can use Google Search Console to disavow bad links. - Google's official blog provides announcements and updates on Penguin. Confirmed Penguin Updates - Penguin 1 was released on April 24, 2012, impacting around 3.1% of queries. - Penguin 2 was released on May 26, 2012, impacting less than 0.1% of queries. - Penguin 3 was released on October 5, 2012, impacting around 0.3% of queries. - Penguin 4 (Penguin 2.0) was released on May 22, 2013, impacting 2.3% of queries. - Penguin 5 (Penguin 2.1) was released on October 4, 2013, impacting around 1% of queries. Other Related Topics - Google Panda is another algorithm update aimed at displaying higher quality websites in search results. - Google penalty refers to actions taken by Google against websites violating its guidelines. - Google Hummingbird is a search algorithm update focusing on understanding search queries better. - RankBrain is a machine learning component of Google's search algorithm. - Mobilegeddon refers to Google's algorithm update favoring mobile-friendly websites.