Conversion marketing

Conversion Marketing and its Measures - Conversion marketing focuses on improving site flow, online customer service channels, and the online experience. - It is viewed as a long-term investment rather than a quick fix. - Conversion marketing aims to convert existing traffic rather than driving additional traffic. - Real-time analytics are used to determine if visitors are confused and at risk of leaving the site. - Conversion marketing affects all phases of the customer life-cycle. Conversion Rate and Measurement - The conversion rate is the proportion of visitors to a website who take action beyond casual content view or website visit. - Successful conversions are defined differently by individual marketers and advertisers. - For online retailers, a successful conversion may be defined as a product sale. - For content creators, a successful conversion may refer to a membership registration or software download. - Conversion rate can be calculated using the formula: Number of Goal Achievements / Visitors. - Measuring conversion rates for offline responses can be challenging. - Possible solutions include asking callers or shoppers how they heard about the business. - Websites can use analytics packages to track user behavior for on-site responses. - Conversion rates can be measured by tracking user actions and compiling key objections. - Clear tracking of standardized metrics using website analytics software is essential. Common Conversion Marketing Services - Recommendations based on behavioral analysis help identify relevant products and content. - Targeted offers are tailored promotions based on behavioral and demographic information. - Ratings and reviews increase conversion rates and capture visitor trust. - Email personalization and chat tailored to the recipient improve conversion rates. - Proactive chat, reactive chat, exit chat, and click-to-call are used to quickly convert consumers. Methods of Increasing Conversion Rate - Employ the AIDA principles to design the user experience through the conversion funnel. - Enhance credibility and trust through third-party logos and quality site design. - Improve site navigation structure for easy browsing and shopping. - Focus website content towards target conversion and remove obsolete or distracting data. - Increase usability and offer active help to reduce barriers to conversion. Miscellaneous Points - Conversion marketing focuses on improving the online experience and site flow. - Conversion rates can be measured using various methods, including tracking user actions and compiling objections. - Common conversion marketing services include behavioral analysis, targeted offers, ratings and reviews, and personalized communication. - Methods to increase conversion rates include employing the AIDA principles, enhancing credibility and trust, improving site navigation, and increasing usability. - Conversion marketing affects all phases of the customer life-cycle.