Google Panda

Google Panda Ranking Factors and Updates - Google Panda patent filed in 2012, granted in 2014 - Creates a ratio with inbound links and reference queries - Uses ratio to create a sitewide modification factor - Modification factor applied to a page based on search query - Pages failing to meet threshold rank lower in search results - Updates initially rolled out once a month, then became continuous and integrated into the algorithm - Slow rollout of Panda 4.2 started in 2015 Google Panda and Google's Ecosystem - Surge in rankings for news websites and social networking sites - Drop in rankings for sites with excessive advertising - Panda affected almost 12% of all search results - Google asked for data points to detect scrapers/copyright infringers better - Google disclosed Panda as a material impact on an earnings call in 2016 Google Panda's Impact on Websites - Panda affected the ranking of entire sites or specific sections, not just individual pages - Complaints about scrapers/copyright infringers getting better rankings than sites with original content - Google provided advisory on self-evaluation of website quality - Google's blog listed 23 bullet points on what counts as a high-quality site - Panda has been incorporated into Google's core algorithm since 2015 Related Topics - Google Hummingbird update in 2013 - Google penalty - Google Penguin update - Spamdexing - References to articles and sources discussing Google Panda Miscellaneous - Google Panda updates started in 2011 - Google announced continuous updates in 2013 - Panda 4.2 rollout started in 2015 - Google Panda is a part of Google's algorithm since 2015