With your newly built website built and ready for the world to see, you might wonder just how will the world find it without a direct link to the site. This is where SEO content, also known as Search Engine Optimization content, comes into play.
This content is extremely important to your business and helping your audience find your website. It’s also important because search engines, such as Google, use SEO ranking factors to rank your site and determine where it appears when users search for a product or service that you offer.
So we’ve got a general idea, but what exactly is SEO content?
To understand what someone means by SEO content, it’s best to break everything down into pieces. As we stated, SEO means Search Engine Optimization, or how you optimize a website so it can be easily found through a search engine such as Google or Bing. Content refers to the information that is out on the web waiting to be consumed.
If you put these two together, SEO content is anything created in order to attract search engines to your website via internet traffic, often via written content, and can take the form of blogs, articles, webpage copy, lists, guides, videos, infographics, and more. As a business owner, you don’t necessarily need to know every little detail about SEO, but a quick run through of how it all works should give you a better understanding of how traffic arrives at your website.
SEO is dependent on careful keyword research, selection, and usage. This means finding the keywords that are relevant to your products or services, estimating how competitive they are to rank for in a Google search, and peppering them in throughout your content in a way that both makes sense and identifies your content as relevant to your target customer.
Do your keyword research before you start writing the content for your website. This will allow you to focus on the volume that already exists for certain keywords and take advantage of what terms are being searched for right now. You can then use this to your advantage when writing your web copy and creating posts for your site.
Everything on your site should be organized in a logical way which is not only good for SEO (i.e. structured properly with headings and formatting), it also helps people who come to your site find all the content they are looking for. A well-organized site with easy-to-find information will keep visitors at your site for a longer period of time, potentially reducing your bounce rate and establishing you as an authority in your visitors’ eyes. Promoting your content by sharing it on social media and in relevant forums will draw more attention and help establish your credibility as well..
These are just a handful of what you might want to use for SEO content but the possibilities are endless, and you can be creative about how you draw in your audience, especially with the help of an SEO digital marketing agency.
Figure out your goals for the website based on your business needs. Do you want to drive sales or monetize your site with ads? Are you looking for a return readership? Whatever your goals are will determine what types of content you need to focus on.
If you want product sales, your focus should be on eye-catching and informative pages that are optimized for searching. If your site operates like an advertising model and you are wanting to attract more readers through a search, you’ll want to focus on content like long-form articles or video resources that have lots of information and entertain or even both.
Your local competition and global chains are working to one-up their competition and gain new customers. To survive in a more competitive online world, making sure you utilize the very best SEO practices is essential to find success.
It's important to remember that SEO is not a one-and-done process. SEO is always ongoing and the search algorithm constantly changing. With all of the responsibilities required with running your own business, you might not have the time to manage this all on your own.
That is where we come in.
At Stoute Web Solutions, we specialize in creating custom website care plans, managed WordPress hosting, SEO, and web design services. Based in Portland, Oregon, we are ready to help your business grow and specialize in working with small and medium-sized businesses with affordable SEO services and web design.
If you would like to take your business to the next level, please reach out to us to schedule a consultation today.