Blog

What’s the worst thing when you launch a new website? Things go wrong. You don’t want your customers to see glitches, errors, or pages loading slowly. You want them to [...]

Every single customer is worth more to your company than the initial purchase. Every business must know the importance of getting new customers through the door. But sometimes we forget [...]

Stock images are everywhere. They’re cheap, easy to add, and don’t require hiring a professional photographer (which means plenty more pennies in your pocket). Stock images are a great way [...]

Your advertisement is probably good. But is it as good as you think it is? Maybe even better? The only way to know is to give your potential customers an [...]

Onboarding! It’s probably one of the most important things when it comes to marketing. There’s a big difference between getting a potential client to pay attention to you and getting [...]

Every company has customers, and therefore every company has to handle after-sales. However, messed-up after-sales emails lead to dissatisfied customers, loss of business, and lost opportunities. A small mistake, such [...]

Running a business doesn’t have to be stressful. Nor does it mean you have to do everything yourself. We know how overwhelming starting up in business solo can be at [...]

Having no brand personality is a missed opportunity. It’s like the gray wetsuit of marketing—it’ll do in a pinch, but it doesn’t bring the ‘a-ha!’ factor you need to stand [...]

Email marketing can seem like a daunting task. Multiple services, different campaigns, testing, and analysis—no wonder many businesses are put off! But email marketing is one of your business’s most [...]

This could be the most personal blog I will write because I know and experience that the more significant the change, the more extreme the resistance will be. And change [...]

Uncertain times in business are always stressful. You don’t know exactly how your business will develop over the next few months or even years, so planning for it is hard. [...]

Think that your logo is your brand. Nope. Reality is the most visual element of your brand, and the logo is just one piece of the puzzle. Suppose your business [...]