Category: Search Engine Marketing

Search Engine Marketing, or SEM, is a way to help your website show up more often when people search for things online. It’s like putting up a big sign for your website on the internet’s busiest street! SEM includes two main parts: paying for ads to show up at the top of search results (like Google) and making your website better so that it naturally ranks higher in search results (this is called Search Engine Optimization, or SEO). By using SEM, you can make sure more people find and visit your website, which can help your business or blog become more popular.

A developer working on a new website design.

The Importance of Regularly Updating Your WordPress Website

Wordpress Web Design - Security is arguably the most important reason why you should always keep your WordPress website up to date. Due to the popularity of WordPress, it can [...]

Two web designers working on website design trends.

Website Design Trends for 2022 and Beyond

With the new year upon us, let’s look at the top web design trends that will be leading the charge in 2022 and beyond.

A yellow computer monitor cardboard model with search bar in the center.

4 Things You Probably Didn’t Know About SEO

Proper SEO provides growth in leads and search traffic, and can hone user intent to turn those leads into conversions. No matter if your business is big or small, prioritizing [...]

An office with a laptop on the table and 2 chairs in front.

What is Off-Page SEO and Why Is It Important For My Business?

Like many business owners, you may have no idea what off-page SEO is or why it’s important. As you delve into the world of marketing your brand online, you will [...]

A programmer and a developer are working on web design.

What You Need to Know About Selecting a Web Design Company

Web design can make or break your business visibility and success. If it takes just milliseconds to form an opinion about a company based on their website, you want to [...]

A female office worker is busy working using a white laptop.

On-Page SEO – A Simple Guide for Beginners

Don’t worry if the phrase ‘on-page SEO’ sounds like it’s in a foreign language. You’re not alone — many small businesses (and even some larger ones) struggle with understanding the [...]

A black man looking worried at what he saw on his phone.

Top 5 Signs You Need a New Website ASAP

The website is the heart of a business, making it the most critical asset to your company. It is how customers find out about you, where they purchase your products, [...]

The different factors of SEO are written on a piece of paper.

The Different Types of SEO Explained

Would you believe it if we told you that there are over 1.8 billion websites on the internet? Luckily not all of those websites are your direct competition, but for [...]

A close up look of an oven in the kitchen of a local pizza restaurant.

What is Local SEO, and How Can it Help My Small Business?

You’ve probably heard of Search Engine Optimization (SEO), and you may have even employed it for your company. But, if you’re still trying to figure out how to draw local [...]

A small business owner happily talks to a customer.

I Own a Small Business – Why Would I Need a Website?

As a small business owner, you find yourself juggling many different tasks. While you enjoy spending time online whenever you have a minute, the thought of running a website isn’t [...]

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Website Maintenance in Portland

Why Does Your Company Need Our Portland Website Maintenance Agency? Almost every working person wakes up the same way in the mornings: you get up, get yourself ready (maybe kids [...]

Local Excellence Portland Seal.

2021 Local Excellence Award Winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a [...]

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