Category: Marketing

Marketing is a group of activities that businesses use to promote and sell their products or services to customers. It involves creating awareness about a company’s offerings, attracting people’s attention, and convincing them to buy or use those products or services. In this category of articles, you’ll find helpful tips, strategies, and advice on how to effectively market your business, reach more people, and grow your sales using various methods like advertising, social media, and content creation.

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A How-To Guide: Creating a Successful Marketing Plan

You may have heard from the Bureau of Labor Statistics (BLS) that 20% of micro-businesses don’t succeed in their first two years. Likely, it’s because they lack one thing: a [...]

Excited Girl carrying shopping bags in the city.

The anatomy of a UVP

A unique value proposition, or UVP, is crucial because it allows you to stand out from your competitors who are also trying to sell their products or services. Your UVP [...]

Content Marketing strategies written on a blackboard.

Why you Need to Use Content Marketing

There are many marketing methods to use when running a business or to get your name out there. But one of the most overlooked strategies is content marketing. If you’re [...]

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How to segment your email list

Have you ever wondered how to segment your email list effectively? Email segmentation is a method of dividing your email list and sending different messages to different segments. Email list [...]

Five tips to make your brand stand out from the crowd

We all want to stand out from the crowded marketplace. Here are some tips to help you find your unique voice and build a brand that stands out from the [...]

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Are you spinning plates when it comes to your business?

Entrepreneurs have a lot of responsibilities and little time. Thus, delegating certain tasks will allow you to focus on what's important - your business.

Businessmen planning how to set and achieve their goals.

Setting Goals for the Year—a Practical Guide to Achieving Your Goals

Every year we have a chance for new beginnings and fresh starts. For business people, this often means thinking about how to run their business better in the coming year. [...]

Hands of a businessman holding a pen as he's doing Conversational Writing.

The 5 Golden Rules for Conversational Writing

With conversational writing, you'll be able to catch your readers' attention and keep it. Here are five golden rules to get started.

A lady looks unhappy on what she's seeing on her laptop.

Reasons Why Your Followers Won’t Engage With Your Posts

According to a recent report from Statista, in 2020 there were 3.6 billion active social media users worldwide. Using social media platforms is a great way to help stay connected [...]

A top view of a lady scrolling on her phone looking for something to buy online.

Buying Journey Stages And How To Prepare Your Prospect For Each

The buyer’s journey is the process that buyers go through to become aware of, evaluate, and purchase a new product or service. It also involves an active research process that [...]

Stuffed yellow stars arranged in a line at the center of pink and blue floor.

How to get more video testimonials

If you’re looking for a little extra evidence to persuade someone that your product or service lives up to its claims, testimonials are just what you need. But why should [...]

Optimize your Google Business Profile

Creating a Google Business Profile (GBP) is one of the most effective ways to build trust with potential customers. It shows them that you’re an established company with a physical [...]

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