Category: Marketing

Marketing is a group of activities that businesses use to promote and sell their products or services to customers. It involves creating awareness about a company’s offerings, attracting people’s attention, and convincing them to buy or use those products or services. In this category of articles, you’ll find helpful tips, strategies, and advice on how to effectively market your business, reach more people, and grow your sales using various methods like advertising, social media, and content creation.

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The anatomy of a UVP

A unique value proposition, or UVP, is crucial because it allows you to stand out from your competitors who are also trying to sell their products or services. Your UVP [...]
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How to segment your email list

Have you ever wondered how to segment your email list effectively? Email segmentation is a method of dividing your email list and sending different messages to different segments. Email list [...]
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