Category: Marketing

Marketing is a group of activities that businesses use to promote and sell their products or services to customers. It involves creating awareness about a company’s offerings, attracting people’s attention, and convincing them to buy or use those products or services. In this category of articles, you’ll find helpful tips, strategies, and advice on how to effectively market your business, reach more people, and grow your sales using various methods like advertising, social media, and content creation.

five tips for promoting your black friday event on social media

Five tips for promoting your Black Friday event on social media

Promoting your Black Friday event on social media channels is a must, but only if you know the right way to go about it. Plus, checking which strategy works best [...]

What you need to know when hiring a brand designer

Finding the right designer can be challenging. Just because someone looks good on paper and has a pretty portfolio, you will need more time to get in touch with them, [...]

The word "KEYWORD" is magnified using a magnifying glass.

How To Do Keyword Research?

The lifeblood of any successful website is strong keyword research. It’s vital for SEO, or search engine optimization, and can be the difference between a website that barely gets noticed [...]

A transparent smartphone in a hand with a few social media icons floating in front.

Planning social media content for when you’re away

Managing social media accounts can be hard work, especially when you’re away on holiday. If you don’t keep posting, people will stop following you and go to your competitor. Then [...]

A sketch of a light bulb where the word customer is written inside.

Sell more to your existing customers

New customers can be challenging to come by if you don’t have the advertising budget to make an impact. And once you have new customers, you may need help selling [...]

Colorful social media icons floating above two hands.

Five best practices for running a social media contest

Are you running a giveaway to promote your business? It’s easier said than done. There’s monitoring, scheduling, and even the ethics of conducting a contest. And let’s face it, keeping [...]

Five silver stars Customer Reviews.

Four ways you can encourage local reviews

Getting customer reviews can be challenging. It is difficult for customers to make time out of their busy year to post a review. At the same time, potential customers can [...]

Two 3D white men are piling up 4 red boxes that have the letter G.O.A.L. in them.

Micro goals are the key to success

When it comes to succeeding in life, we often put too much emphasis on the outcome and not enough on the journey. What if you could stop putting pressure on [...]

A text prompt in a website called CTA or Call To Action.

Why these calls to action are irresistibly clickable

Working hard on your business and not getting the results you want. This can be frustrating. When you put your all into something only to come up short, it can [...]

The word value is spelled by five hands using piled blocks.

Bringing actual value when selling

“You need to put in value” I’m sure you heard that many times before, but what do people mean by value-based selling? I’ve been told to put in value many [...]

A guy with a phone in his hand sits in front of his table with a desktop monitor and a laptop on it.

Avoid these mobile design mistakes on your website

When designing a website, mobile websites have become a significant part of the design process. Most people are on their phones nowadays, so a good mobile design is essential to [...]

A man's finger is pointing to the glowing Update Loading word.

Website content update checklist

Updating your website content is essential to keeping it up-to-date and relevant. You can easily update your website content by editing existing text and images. But, just like any other [...]

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