Category: Inbound Marketing

Inbound Marketing is a way of attracting people to your website or business by creating interesting and helpful content. This kind of marketing focuses on giving the audience valuable information through articles, videos, or social media posts. Instead of trying to sell products or services directly, Inbound Marketing helps build trust and connection with the audience. This way, when they need something, they will think of your business first.

Excited Girl carrying shopping bags in the city.

The anatomy of a UVP

A unique value proposition, or UVP, is crucial because it allows you to stand out from your competitors who are also trying to sell their products or services. Your UVP [...]
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what is content marketing

What is Content Marketing?

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, [...]
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what is marketing automation

What is Marketing Automation?

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its [...]
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