How to build a show-stopping podcast website

The initial build of your website can be a tricky and expensive task, especially when you’re starting. After all, it must look good, sound great, and attract visitors.

People want to stand out from the crowd, to separate themselves from the “best-titled-podcast-ever” and “quirky people doing quirky things” podcasts that clutter up your iTunes or Spotify. But changing the look and feel of your website can be a headache. You don’t have time to be a designer, so where do you start?

It doesn’t require hours of searching or hundreds of dollars to make your unique podcast brand shine. Follow our guide for FREE and learn to create a show-stopping podcast website.

Hosting

Before we get into the nitty-gritty of choosing a podcast host, you should know a few things about what hosting is and why it’s necessary. Hosting is the service that allows you to put your website up on the internet. There are two main types of hosting: web hosting (the kind that most people think of when they hear “hosting”) and podcast hosting.

Hosting can be confusing because web hosts and podcast hosts are two different things—you’ll need to choose both, but they don’t have to be from the same place. A web host is a service that allows your site to exist on the internet. You could get a free one here or there, but really, you want a professional one that will enable you to customize your site to look and function as you want it to. On the other hand, a podcast host is where your recordings live (so it’s usually something like Libsyn or Podomatic).

Domain Name

A custom domain name is a website address that doesn’t automatically take the user to a designated site. The term “generic domain names” refers to domain names that are not unique; therefore, visitors to the site will be automatically redirected to another predetermined website. 

You should definitely have a custom domain name when you create a podcast. This is especially important if you plan on making money from your podcast in the future (which most people don’t initially consider). Google and Apple want to keep their search results as relevant as possible for their users, so they both started using mobile-friendly websites as a ranking factor when determining where your podcast shows up in search results. Having an accessible website for your podcast will increase your chances of appearing at the top of search results for potential listeners.

Content

Podcasts are a medium that has become increasingly popular in the past few years. It is the fastest-growing format for entertainment media. The reason why podcasts are so popular is because of their ability to engage their listeners. Podcasts can be downloaded, streamed, or listened to on demand, which makes them accessible anywhere at any time. But all podcasts are not created equal.

Think about podcasts like any other form of content: some are created with the sole intention of entertaining their audience, while others are made with a specific agenda. The best podcasts have entertaining content and an informative plan that engages the listener and encourages them to take action. Measure your podcast’s success by how well you can inform your audience while keeping it entertaining.

To accomplish this goal, your podcast website must be an extension of your podcast. Your website will serve as a place where listeners can learn more about your podcast and its topics, as well as a place where they can click play and listen to the latest episode(s).

When considering your website’s design, remember that its purpose should be to convert visitors into listeners and encourage them to subscribe to your podcast’s feed to experience new episodes.

Design

Designing a podcast website is much different than creating a site with multiple pages. We want to make sure it is manageable with lots of distracting elements. Still, we also need to provide enough information so people can find what they’re looking for. The first thing we’ll do is design a logo and make sure there’s space on the site for a show notes page and any other extra pages you might want (a contact us page, etc.). We’ll consider how much text your average podcast episode contains and leave some room for images or other design features. We’ll create a navigation bar to make it easy for listeners to find the information they need intuitively—the essential elements may be placed at the top level, such as your podcast cover art and show notes. In contrast, secondary factors can be tucked away under more general categories.

As with any website project, it’s essential to think about how your site will work on mobile devices. Suppose many of your listeners will listen on their commute or at the gym. In that case, you want to ensure they can access your content just as easily on their iPhones as they can on their laptops at home.

Jumpstart your podcast

With a podcast website, you can do more than provide information about your podcast. You can become a resource for your listeners to tune into and for potential new listeners to discover. Unlike the “breathing room” of a blog, podcasts are static by nature, so you need to ensure the information on your site is a practical tool. That means you can be creative, though! You should have some new ideas and concepts to play with. So don’t be afraid! The time is now to create a show-stopping podcast website. All you need to do is get started. Contact us immediately to start your podcast journey!

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

facebook
Vince Fogliani
recommends

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

facebook
Steve Sacre
recommends

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website "stevestours.net"that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

facebook
Jamie Hill
recommends

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

facebook
Dean Eardley
recommends

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...