How can you be using mobile PPC more effectively

Pay per click advertising on a mobile platform is just as important as any other major form of pay per click advertising support. With so many people conducting business that is compatible with mobile devices and more and more people getting on smartphones and tablets every day a mobile PPC strategy is becoming increasingly more important for marketers.

It’s estimated that around 47% of millennial’s are using their phones or tablets to regularly search for local products, services and more. With so many people using search functions on phones this means that within the coming year is digital ad spending should increase by tens of billions.

What’s involved with the strategy in mobile PPC?

Content marketing strategy:

Producing content it’s easy to access on mobile devices a little bit different than producing content for a desktop. By breaking up your content and using quality headings as well as PPC to promote that content, you can generate effective mobile search engine traffic.

Continuing to use adwords with a twist:

Continuing to use ad words is just as effective with mobile PPC advertising the only difference is that you may need to consider changing the way that you construct ads. Building advertisements which are broken up by extensions and with location improvements or clickable call buttons can be a huge improvement for the mobile market.

Integrating mobile storefronts:

PPC advertising that also includes mobile storefront support can help with the process of a number of elements of your business. You can geo-target individuals in your store, assist with payment processing through your website and more. Adding extra convenience like a link to a reservation page that is geo-targeted to people in the area on your ad can be intelligent and convenient for consumers.

Keep some of these top ideas in mind for using PPC more effectively with mobile users.

Leave the first comment

Table of contents

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

Wonderful people that understand our needs and make it happen!

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

Vince Fogliani

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

Steve Sacre

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website ""that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

Jamie Hill

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

Dean Eardley

Beautifully functional websites from professional, knowledgeable team.

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...