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Pay per click advertising on a mobile platform is just as important as any other major form of pay per click advertising support. With so many people conducting business that is compatible with mobile devices and more and more people getting on smartphones and tablets every day a mobile PPC strategy is becoming increasingly more important for marketers.
It’s estimated that around 47% of millennial’s are using their phones or tablets to regularly search for local products, services and more. With so many people using search functions on phones this means that within the coming year is digital ad spending should increase by tens of billions.
What’s involved with the strategy in mobile PPC?
Content marketing strategy:
Producing content it’s easy to access on mobile devices a little bit different than producing content for a desktop. By breaking up your content and using quality headings as well as PPC to promote that content, you can generate effective mobile search engine traffic.
Continuing to use adwords with a twist:
Continuing to use ad words is just as effective with mobile PPC advertising the only difference is that you may need to consider changing the way that you construct ads. Building advertisements which are broken up by extensions and with location improvements or clickable call buttons can be a huge improvement for the mobile market.
Integrating mobile storefronts:
PPC advertising that also includes mobile storefront support can help with the process of a number of elements of your business. You can geo-target individuals in your store, assist with payment processing through your website and more. Adding extra convenience like a link to a reservation page that is geo-targeted to people in the area on your ad can be intelligent and convenient for consumers.
Keep some of these top ideas in mind for using PPC more effectively with mobile users.