Design tokens are fundamental building blocks in web and application design that ensure consistency and cohesion across digital products. They encapsulate distinct design elements like colors, typography, spacing, and icons into reusable definitions. For instance, a color token might define a brand’s primary color as #FF5733, while a typography token could set the body text to a font size of 16px.
Why Use Design Tokens?
Utilizing design tokens allows web designers and developers to apply changes universally across a platform, streamlining updates and maintaining a cohesive look and feel. By having a centralized set of tokens, teams can ensure brand consistency and enhance the user experience, reducing the risk of inconsistencies and design errors.
Examples of Design Tokens in Practice
- Color Tokens: Define brand-specific colors, such as #FF5733 for the primary color and #333333 for text color.
- Typography Tokens: Specify text attributes like font size (e.g., 16px for body text) and font family (e.g., Arial, sans-serif).
- Spacing Tokens: Standardize margins and padding, ensuring uniform spacing across components.
Design tokens are essential for maintaining brand identity and ensuring a seamless user experience across all digital touchpoints. By integrating design tokens, teams foster a more efficient workflow and deliver consistent UI/UX designs.
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