Search engine optimization

« Back to Glossary Index

Definition and Importance of SEO

– SEO is the process of improving website traffic from search engines.
– It targets unpaid traffic, such as organic search results.
– SEO considers search engine algorithms, user search terms, and targeted audience.
– Higher rankings on search engine results page (SERP) can lead to more visitors and potential customers.
– SEO is an essential internet marketing strategy.
– SEO helps businesses increase their online visibility and reach a larger audience.
– It drives organic traffic to websites, resulting in higher conversion rates.
– SEO improves the user experience by making websites more accessible and user-friendly.
– It helps build brand credibility and trust among users.
– SEO is a cost-effective marketing strategy compared to other forms of advertising.

History and Relationship with Google

– Webmasters started optimizing websites in the mid-1990s.
– Initially, webmasters submitted URLs to search engines for indexing.
Search engine spiders downloaded and indexed web pages.
– Manipulation of meta tags and HTML attributes was common.
– Search engines adjusted algorithms to prevent manipulation and improve relevance.
Larry Page and Sergey Brin developed Google in 1998.
Google’s PageRank algorithm considered both on-page and off-page factors.
– Link-building tools and schemes were used to manipulate PageRank.
– Search engines incorporated undisclosed factors to reduce link manipulation.
Google personalized search results based on user history in 2005.

SEO Techniques and Strategies

– Keyword research and optimization are crucial for SEO.
– On-page optimization includes meta tags, headings, and site structure.
– Off-page optimization focuses on link building and social media presence.
– Content creation and optimization play a significant role in SEO.
– Regular monitoring and analysis of SEO performance are necessary.

SEO and Search Engine Guidelines

– Search engines provide guidelines for website optimization.
Google’s Sitemaps program helps webmasters identify indexing issues.
Bing Webmaster Tools allows webmasters to submit sitemaps and track indexing status.
– Search engines continuously update their algorithms for better search results.
– Unethical SEO practices can lead to website bans from search results.

Other SEO Topics

Google Algorithm Updates: Includes updates like Panda, Penguin, and Hummingbird.
– Methods of Getting Indexed: Discusses how search engines find and index web pages.
– Preventing Crawling: Covers techniques to prevent search engine crawlers from accessing certain pages.
– Increasing Prominence: Provides strategies to improve the visibility and relevance of web pages.
Google BERT Model: Explains the BERT update and its impact on search queries.
– White hat versus black hat techniques: Differentiates between ethical and unethical SEO practices.
– SEO as a marketing strategy: Discusses the role of SEO in digital marketing and alternative strategies.
– International markets: Highlights the importance of tailoring SEO techniques for different search engines and markets.
– Legal precedents: Mentions lawsuits related to search engine rankings and SEO practices.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

« Back to Glossary Index

Submit your RFP

We can't wait to read about your project. Use the form below to submit your RFP!

Gabrielle Buff
Gabrielle Buff

Just left us a 5 star review

google

Great customer service and was able to walk us through the various options available to us in a way that made sense. Would definitely recommend!

google

Stoute Web Solutions has been a valuable resource for our business. Their attention to detail, expertise, and willingness to help at a moment's notice make them an essential support system for us.

google

Paul and the team are very professional, courteous, and efficient. They always respond immediately even to my minute concerns. Also, their SEO consultation is superb. These are good people!

google

Paul Stoute & his team are top notch! You will not find a more honest, hard working group whose focus is the success of your business. If you’re ready to work with the best to create the best for your business, go Stoute Web Solutions; you’ll definitely be glad you did!

google

Wonderful people that understand our needs and make it happen!

google

Paul is the absolute best! Always there with solutions in high pressure situations. A steady hand; always there when needed; I would recommend Paul to anyone!

facebook
Vince Fogliani
recommends

The team over at Stoute web solutions set my business up with a fantastic new website, could not be happier

facebook
Steve Sacre
recommends

If You are looking for Website design & creativity look no further. Paul & his team are the epitome of excellence.Don't take my word just refer to my website "stevestours.net"that Stoute Web Solutions created.This should convince anyone that You have finally found Your perfect fit

facebook
Jamie Hill
recommends

Paul and the team at Stoute Web are amazing. They are super fast to answer questions. Super easy to work with, and knows their stuff. 10,000 stars.

facebook

Paul and the team from Stoute Web solutions are awesome to work with. They're super intuitive on what best suits your needs and the end product is even better. We will be using them exclusively for our web design and hosting.

facebook
Dean Eardley
recommends

Beautifully functional websites from professional, knowledgeable team.

google

Along with hosting most of my url's Paul's business has helped me with website development, graphic design and even a really cool back end database app! I highly recommend him as your 360 solution to making your business more visible in today's social media driven marketplace.

yelp

I hate dealing with domain/site hosts. After terrible service for over a decade from Dreamhost, I was desperate to find a new one. I was lucky enough to win...

google

Paul Stoute has been extremely helpful in helping me choose the best package to suite my needs. Any time I had a technical issue he was there to help me through it. Superb customer service at a great value. I would recommend his services to anyone that wants a hassle free and quality experience for their website needs.

google

Paul is the BEST! I am a current customer and happy to say he has never let me down. Always responds quickly and if he cant fix the issue right away, if available, he provides you a temporary work around while researching the correct fix! Thanks for being an honest and great company!!

google

Paul Stoute is absolutely wonderful. Paul always responds to my calls and emails right away. He is truly the backbone of my business. From my fantastic website to popping right up on Google when people search for me and designing my business cards, Paul has been there every step of the way. I would recommend this company to anyone.

yelp

I can't say enough great things about Green Tie Hosting. Paul was wonderful in helping me get my website up and running quickly. I have stayed with Green...