Online identity management

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Aspects and Objectives of Online Identity Management
– OIM is a part of search engine optimization, focusing on improving traffic to sites related to a person’s name.
– The objective is to achieve high rankings for multiple sites when someone searches for a person’s name.
– Pseudonyms are used to protect the true online identity, especially when expressing unpopular views.
– Online identity can be reflected in various forms of content, such as news, blogs, social media, and personal websites.
– OIM involves participation in social media sites like Facebook, LinkedIn, Twitter, and YouTube.
– Maximize positive online references about a person to reach both active searchers and casual browsers.
– Build an online identity for individuals with minimal or nonexistent web presence.
– Solve online reputation problems through reputation management.
– Express unheard opinions and improve reputation.
– Utilize social media sites, search engine optimization, and advertisements to boost online presence.

Motivation and Impact of Online Identity Management
– Hiring managers and employers increasingly use search engines and social networking sites to screen candidates.
– Online identity management can enhance an individual’s professional online presence.
– Employers continuously monitor social media accounts to ensure professionalism and company privacy.
– OIM helps individuals hide their past and create a positive online image.
– The right to be forgotten allows individuals to remove irrelevant data that harms their online identity.
– Online identity management influences purchasing decisions and sales based on online activity.
– Companies voluntarily comply with privacy laws to protect unauthorized personal information.
– Users are responsible for ensuring the safety of their online identity.
– OIM can heighten attractiveness, likeness, and exposure for goods and individuals.
– Personal web sites and social media profiles serve as media for personality expressions and impressions.

Controversial Practices in Online Identity Management
– Some individuals engage in buying likes, friends, or subscribers to manipulate their online presence.
– Manipulating search results to show positive content is a common practice.
– The EU ruling grants individuals the right to be forgotten and remove harmful content from search indexes.
– Companies estimate that a percentage of social media accounts are fake.
– False identity can be created through unverified information on online profiles.

Importance and Risks of Online Identity Management
– Protects personal information from unauthorized access
– Helps maintain a positive online reputation
– Prevents identity theft and fraud
– Builds trust and credibility with online communities
– Enhances professional opportunities and networking
– Potential damage to personal and professional reputation
– Increased vulnerability to cyberbullying and online harassment
– Higher risk of identity theft and fraud
– Negative impact on career prospects and job opportunities
– Loss of trust and credibility within online communities

Tools and Best Practices for Online Identity Management
– Privacy settings on social media platforms
– Reputation management services
– Online identity verification systems
– Password managers for secure password storage
– Digital footprint tracking tools
– Think before sharing personal information online
– Regularly review and update privacy settings
– Use strong and unique passwords for online accounts
– Be mindful of the content posted and engaged with online
– Monitor online presence and address any negative information or reviews promptly

Online identity management (OIM), also known as online image management, online personal branding, or personal reputation management (PRM), is a set of methods for generating a distinguished Web presence of a person on the Internet. Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the management on online identity in social network services or online dating services.

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