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Multimedia

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Definition and Components of Multimedia
– Multimedia is a form of communication that combines different content forms such as writing, audio, images, animations, or video.
– It allows for interactive presentations, unlike traditional mass media.
– The building blocks of multimedia are text, image, audio, video, and animation.
– Multimedia can be recorded and played back on computers, laptops, smartphones, and other electronic devices.

History and Evolution of Multimedia
– The term ‘multimedia’ was coined by singer and artist Bob Goldstein in 1966.
– In the late 1970s, multimedia referred to multi-projector slide shows timed to an audio track.
– By the 1990s, multimedia took on its current meaning.
– The German language society recognized multimedia as the German Word of the Year in 1995.
– Multimedia computers became popular in the 1990s with the incorporation of CD-ROM drives.

Terminology and Definitions
– Multimedia is a combination of text, graphic art, sound, animation, and video delivered by computer.
– Interactive multimedia allows users to control the elements and navigate through linked content.
– Hypermedia refers to interactive multimedia with a structure of linked elements.
– Video is often used to describe the file format, delivery format, or presentation format.
– Multimedia devices, such as smartphones and computers, have multiple functions beyond their intended purpose.

Major Characteristics and Applications of Multimedia
– Multimedia presentations feature multiple types of media, including text, graphics, audio, video, and animations.
– Videos are commonly used in multimedia presentations to create visual aids and effectively convey information.
– Charts and graphs provide visual representations of data, showcasing a company’s capabilities and performances.
– Multimedia allows for the retention of information in a limited amount of time and easy storage.
– Multimedia is used in various fields such as education, entertainment, advertising, and marketing.

Specific Uses of Multimedia in Various Industries
– Multimedia is heavily used in the entertainment industry, particularly for special effects in movies and animations.
– Multimedia is used in computer-based training courses (CBTs) and reference books like encyclopedias in education.
– Multimedia tools and platforms enhance learning experiences in educational technology.
– Multimedia is used in journalism for multimedia journalism and news reporting.
– Multimedia is used in engineering for computer simulations and innovative teaching practices.
– Multimedia is used in mathematical and scientific research for modeling, visualization, and experimentation.
– Multimedia has revolutionized medical education and is used to present patient data in a meaningful way.
– Virtual reality and augmented reality merge different forms of multimedia for various purposes.

Multimedia (Wikipedia)

Multimedia is a form of communication that uses a combination of different content forms such as writing, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation.

Examples of individual content forms that can be combined in multimedia
Still images
Video footage

Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices. In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web and streaming services became more common.

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