History and Founding of Hitwise
– Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.
– Adrian Giles served as Managing Director from 1997 to 2000.
– Andrew Barlow served as Chairman and Joint-Managing Director from 1997 to 2000.
– In 2000, Hitwise launched its competitive intelligence service.
– In 2001, Hitwise expanded to New Zealand, Hong Kong, United Kingdom, and Singapore.
Acquisitions of Hitwise
– Hitwise was acquired by Experian in 2007.
– Hitwise was acquired by Connexity in 2015.
– Hitwise closed in 2020.
Awards and Recognitions
– Adrian Giles, the founder of Hitwise, was a finalist in the Australian Entrepreneur of the Year Awards in 2003.
– Hitwise was listed in the Deloitte Fast 50 from 2002 to 2006.
Competitors in the internet market research space
– Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, and SimilarWeb.
References and Additional Information
– Ben Harrington mentioned Hitwise’s potential £180 million sale in a 2006 article for The Telegraph.
– Experian’s acquisition of Hitwise was announced in 2007.
– Hitwise’s company history can be found on their website.
– Hitwise provides a factsheet about their company.
– The Wikipedia page for Hitwise contains additional information and references.
This Marketing needs additional citations for verification. (December 2015) |
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.
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Type | Online Market Intelligence |
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Industry | Marketing, Audience Analysis, Digital Media |
Founded | 1997 |
Headquarters | Los Angeles, California |
Products | AudienceView |
Owner | Connexity |
Number of employees | 250 |
Website | http://www.hitwise.com |
The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.
In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.
In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.