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History and Founding of Hitwise
– Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.
– Adrian Giles served as Managing Director from 1997 to 2000.
– Andrew Barlow served as Chairman and Joint-Managing Director from 1997 to 2000.
– In 2000, Hitwise launched its competitive intelligence service.
– In 2001, Hitwise expanded to New Zealand, Hong Kong, United Kingdom, and Singapore.

Acquisitions of Hitwise
– Hitwise was acquired by Experian in 2007.
– Hitwise was acquired by Connexity in 2015.
– Hitwise closed in 2020.

Awards and Recognitions
– Adrian Giles, the founder of Hitwise, was a finalist in the Australian Entrepreneur of the Year Awards in 2003.
– Hitwise was listed in the Deloitte Fast 50 from 2002 to 2006.

Competitors in the internet market research space
– Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, and SimilarWeb.

References and Additional Information
– Ben Harrington mentioned Hitwise’s potential £180 million sale in a 2006 article for The Telegraph.
– Experian’s acquisition of Hitwise was announced in 2007.
– Hitwise’s company history can be found on their website.
– Hitwise provides a factsheet about their company.
– The Wikipedia page for Hitwise contains additional information and references.

Hitwise (Wikipedia)

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.

TypeOnline Market Intelligence
IndustryMarketing, Audience Analysis, Digital Media
HeadquartersLos Angeles, California
Number of employees

The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.

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