Danny Sullivan (technologist)

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Biography and Early Career
– Danny Sullivan was born in 1965 in California.
– He graduated from the University of California, Irvine.
– Sullivan worked as a reporter for the Los Angeles Times and the Orange County Register.
– He co-founded Maximized Online with Ken Spreitzer.
– Sullivan popularized the term ‘Search Engine Marketing’ in an article on Search Engine Watch.

Affiliated Website – Search Engine Watch
– Sullivan started Search Engine Watch in June 1997.
– He sold it to MecklerMedia (now Jupitermedia) in November of the same year.
Search Engine Watch is considered a must-read by Matt Cutts of Google and the most authoritative source on search by Tim Mayer of Yahoo!
– Sullivan organized the Search Engine Strategies conference multiple times a year.
– He left Search Engine Watch in 2006 but continued participating in SES through 2007.

Affiliated Website – Search Engine Land
– Sullivan founded Search Engine Land in 2006.
– The website covers search engine marketing, search engine optimization, and paid search advertising.
– It is well-known for sharing information about keyword research and trends in search marketing.
– Stories from Search Engine Land have been cited numerous times by other media outlets.

– Smallbiztrends.com: The Master of Google’s Search Algorithm Sits Down for a Q&A (September 2016)
– CNBC: Meet the man whose job it is to reassure people that Google search isn’t evil (June 2018)
– USA TODAY: Got a search engine question? Ask Mr. Sullivan (August 2006)
The New York Times Web Archive: Helping Webmasters Land in Search Engines Nets (March 2000)
Search Engine Watch: Search Engine Marketing: You Like It, You Really Like It (December 2001)

Current Role at Google
– Sullivan joined Google as an adviser in October 2017.
– He serves as Google’s public Search Liaison.
– Sullivan helps people better understand search and provides public feedback to Google.
– He retired from his position as chief content officer at Third Door Media in June 2017.
– Sullivan transitioned to his role at Google after retiring from Third Door Media.

Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.

Danny Sullivan
Danny Sullivan in 2005
Born (1965-09-26) 26 September 1965 (age 58)
Alma materUniversity of California, Irvine
Occupation(s)Technologist, Journalist
Known forFounder of Search Engine Land and Maximized Online
SpouseLorna Harris (m. ?)

He has been credited with popularizing the term "search engine marketing" and has been described as the father of the search engine marketing industry.

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