Category: Definition

The word "Branding" is capitalized as well as its components.

What is brand awareness?

Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a [...]
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what is content marketing

What is Content Marketing?

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, [...]
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what is marketing automation

What is Marketing Automation?

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its [...]
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what is outbound marketing

What is Outbound Marketing?

Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold [...]
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what is inbound marketing

What is Inbound Marketing?

Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is [...]
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What is Lead Generation?

Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained, this approach focuses on identifying candidates who are most [...]
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What is Retargeting?

Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored [...]
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A young girl making a heart shape with her two hands during sunset.

What is Reputation Management?

Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the internet. It’s defined  as “the influencing and/or control of [...]
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What is Email Marketing?

Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited [...]
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