Category: Branding

Branding is the process of creating a unique image and name for a product or service in the minds of customers. It involves designing a logo, choosing colors, and coming up with a catchy tagline that represents the company’s values and goals. The purpose of branding is to make a business stand out from its competitors, build a strong connection with customers, and create a lasting impression. In other words, branding helps people remember and recognize a company, making them more likely to choose its products or services in the future.

Three customer support agents in white uniform are busy with their tasks.

Five ways to deliver fantastic customer support

The one thing that would make or break your business is your customer service. One bad service review and your name will be tarnished. But this takes time and effort, [...]

A notebook for blogging sits in front of an open laptop.

Five reasons why your business needs a blog

The reality of the situation is there are a ton of blogs out there. And that means to stand out from the crowd and get noticed by potential customers, and [...]

The basic colors they use for choosing website colors.

How your website colors affect your customer

Your site is probably as important to you as it is to your visitor. But how do you ensure that your design gives off the right vibe? Many businesses struggle [...]

A webmaster is checking the site's pre launch checklist.

Website pre-launch checklist: Stoute Web Solutions

What’s the worst thing when you launch a new website? Things go wrong. You don’t want your customers to see glitches, errors, or pages loading slowly. You want them to [...]

A female customer looks happy with the 2 boxes of products she's holding.

How to increase your customer lifetime value

Every single customer is worth more to your company than the initial purchase. Every business must know the importance of getting new customers through the door. But sometimes we forget [...]

Different pop-ads are displayed on a red background.

Turn your ad into a scroll stopper

Your advertisement is probably good. But is it as good as you think it is? Maybe even better? The only way to know is to give your potential customers an [...]

Neon blue mail icons float above a laptop screen.

Why an onboarding sequence is essential

Onboarding! It’s probably one of the most important things when it comes to marketing. There’s a big difference between getting a potential client to pay attention to you and getting [...]

Group of employees working in front of computers on a table.

Six advantages of having a help desk for your business

Running a business doesn’t have to be stressful. Nor does it mean you have to do everything yourself. We know how overwhelming starting up in business solo can be at [...]

Finding your brand personality

Having no brand personality is a missed opportunity. It’s like the gray wetsuit of marketing—it’ll do in a pinch, but it doesn’t bring the ‘a-ha!’ factor you need to stand [...]

A female office worker sitting in front of a laptop doing email marketing.

The four things you only need for email marketing

Email marketing can seem like a daunting task. Multiple services, different campaigns, testing, and analysis—no wonder many businesses are put off! But email marketing is one of your business’s most [...]

A woman's white shirt with a print on the front saying, WE WILL CHANGE THE WORLD.

Why we value this quote so much: “Be the change you wish to see in the world” by Mahatma Gandhi

This could be the most personal blog I will write because I know and experience that the more significant the change, the more extreme the resistance will be. And change [...]

Two businessmen looking at a market chart.

Five ways to plan for uncertain times in your business

Uncertain times in business are always stressful. You don’t know exactly how your business will develop over the next few months or even years, so planning for it is hard. [...]

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