Category: Branding

Branding is the process of creating a unique image and name for a product or service in the minds of customers. It involves designing a logo, choosing colors, and coming up with a catchy tagline that represents the company’s values and goals. The purpose of branding is to make a business stand out from its competitors, build a strong connection with customers, and create a lasting impression. In other words, branding helps people remember and recognize a company, making them more likely to choose its products or services in the future.

how a website backup saved the day

How a website backup saved the day

Businesses, especially small ones, depending on their website to stay afloat. With it, they will be able to engage with customers. What would happen if your website crashed? How would [...]

five tips for promoting your black friday event on social media

Five tips for promoting your Black Friday event on social media

Promoting your Black Friday event on social media channels is a must, but only if you know the right way to go about it. Plus, checking which strategy works best [...]

What you need to know when hiring a brand designer

Finding the right designer can be challenging. Just because someone looks good on paper and has a pretty portfolio, you will need more time to get in touch with them, [...]

A transparent smartphone in a hand with a few social media icons floating in front.

Planning social media content for when you’re away

Managing social media accounts can be hard work, especially when you’re away on holiday. If you don’t keep posting, people will stop following you and go to your competitor. Then [...]

A laptop screen displays the word copywriter in the heading.

Five tips for hiring a great copywriter

Hiring a lousy copywriter will cost as much as engaging a good one can make you. Just as you must find suitable suppliers for your products and services, so must [...]

3 color-coded buttons, where the green one has a smiley on it.

How to set up an effective customer survey

Most managers often dread a survey, with employees citing surveys as the number one reason they dread going to work. Because of this, most survey results need to be more [...]

Colorful social media icons floating above two hands.

Five best practices for running a social media contest

Are you running a giveaway to promote your business? It’s easier said than done. There’s monitoring, scheduling, and even the ethics of conducting a contest. And let’s face it, keeping [...]

Five silver stars Customer Reviews.

Four ways you can encourage local reviews

Getting customer reviews can be challenging. It is difficult for customers to make time out of their busy year to post a review. At the same time, potential customers can [...]

Two 3D white men are piling up 4 red boxes that have the letter G.O.A.L. in them.

Micro goals are the key to success

When it comes to succeeding in life, we often put too much emphasis on the outcome and not enough on the journey. What if you could stop putting pressure on [...]

A guy with a phone in his hand sits in front of his table with a desktop monitor and a laptop on it.

Avoid these mobile design mistakes on your website

When designing a website, mobile websites have become a significant part of the design process. Most people are on their phones nowadays, so a good mobile design is essential to [...]

A male and female website designers are working on a project.

The pros and cons of unlimited design

Unlimited design services are a thing now, with companies like Design Pickle and Penji offering unlimited services for a fixed monthly fee. The service is appealing for many reasons, including [...]

A female entrepreneur creates thank you video for her customers.

Create the perfect thank you video for your customers

Thank you’s are a great way to follow up on business, but most of the time, people don’t say thank you enough. Of course, there’s always social media and email [...]

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