Category: Branded Content

In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values.

The word SEO is spelled using wooden blocks.

Why Is SEO Important For Businesses?

Search Engine Optimization (SEO) is one of the most powerful digital marketing strategies businesses can use. It allows them to increase their visibility on search engines and ultimately attract more [...]
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A lady customer scans her card for a VIP Program.

Why do you need a VIP program?

Creating and maintaining a loyal customer base is essential for the growth of any business. A VIP program offers incentives to customers that promote loyalty, increasing sales and brand recognition. [...]
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A laptop screen showing some codes used for A/B testing.

The Power Of A/B Split Testing

We live in an age of digital marketing, where A/B split testing is becoming increasingly important. This powerful tool allows businesses to optimize their online presence and website performance by [...]
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