Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the…

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Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained, this approach focuses on identifying candidates who are most likely to make a purchasing decision and reaching out to them through various marketing channels and offers. A business focused on lead generation techniques may…

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Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored on their device which then ques up display ads for your business across a network of other websites, making a potential customer more likely to…

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Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine Optimization (SEO), SEM relies on paid advertisements, rather than organic reach, to push a link to the top of the search results. SEM is a numbers game, and it can be a difficult one…

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Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the internet. It’s defined  as “the influencing and/or control of an individual’s or business’s reputation.” Even back in 2010 an article in the Guardian suggested that, in the future, millions will employ reputation managers —…

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Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain…

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Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer) There are two approaches to email marketing: The first approach…

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Social media marketing is the utilization of various social networks to promote your business. Different types of  businesses see success on different social networks. Retail and travel businesses often see success via visual ads – amazing product or destination imagery which draws in potential customers through aesthetic appeal. For such an approach: Instagram, Pinterest or…

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Websites are nothing new – they are workhorse of any small or medium business owner and have been for decades. A website should serve as a business’ central hub, to where all other marketing efforts lead a potential customer. The main advantage of having your own business website, using an open source content management system…

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A lot of companies hear about Digital Marketing, but they don’t know what it is and how they can use it. Simply put, Digital Marketing is a combination of various marketing and promotional ideas designed to help you increase your company’s exposure in the online world and boost your ranking as well. Why would you…

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