If you are in the early stages of your business the idea of managing finances might seem absolutely impossible to manage a times. During the early stages of your business it can feel overwhelming managing all of the cost of start up as well as tracking the money that’s coming in to your company and…

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Whether you’re going to be selling parts or servicing vehicles in the Overland industry it’s extremely important that you make some business connections. Quality networking within this industry can help to bring your customers some huge advantages as well as allow your business to continuously expand. If you are just starting out and your interested…

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If you are in the Overland business and you need to prepare brochures for a tradeshow or even for mail outs, it can be very difficult to know exactly where to start in the process. Tradeshow advertising and mail out advertising can be extremely effective in this business but without the right brochure or mail…

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While working on the image for your business or your website it’s extremely important that you present a unified logo that symbolizes the type of products that you’re going to be selling. In the Overland business there are a number of common design trends that run from including beautiful landscapes, four-wheel-drive parts and even deep…

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If you are a part supplier or even a full manufacturer of overland vehicles, it’s extremely important that you have a clearly defined brand for your business. Opening up an online store or simply having access to the right parts today isn’t going to get you noticed. In order to separate yourself from the competition…

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Before any adventure is taken you develop a trip plan. Learn how to adapt this process to work for you to develop a strategic plan for your overland business. I get it planning can zap a lot of the fun out of the excitement of planning your next great overland adventure. But taking the steps…

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Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but…

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Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content…

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Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing.…

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Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a…

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