Marketing Tips, Tricks, & Guides

April 20, 2017
Can your overland business sell internationally?

Expanding your production or your sales internationally could be an extremely difficult decision. If you're already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you're ready to expand and if an international market might be...

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April 19, 2017
How to welcome a new employee and keep them productive from day one

Welcoming a new employee for your company can be a very difficult process. It can often take time for employees to adjust and to make sure that they can become effective from the very first day of their job. Here are some of the top ways that you can welcome a brand-new employee and keep...

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April 18, 2017
How to improve your inventory management in your Overland business

Inventory management for a major part supplier or even a manufacturer can be one of the greatest sources of inefficiency within the Overland business. Without a proper inventory management system it's possible that your business could simply be wasting hours every week which is magnified extensively through multiple employees and locations. Here are some top...

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April 17, 2017
The top rules for creating successful promotion materials in the Overland business

The Overland business is extremely competitive and if you are enabled to promote your products or your company well, it's likely that your customers could be going to your competition. When you need to promote her new products or reach out to your target market to get them purchasing items from your store, there are...

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April 16, 2017
Tips on money management for your Overland business

If you are in the early stages of your business the idea of managing finances might seem absolutely impossible to manage a times. During the early stages of your business it can feel overwhelming managing all of the cost of start up as well as tracking the money that's coming in to your company and...

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April 15, 2017
How to improve your networking ability in the Overland industry

Whether you're going to be selling parts or servicing vehicles in the Overland industry it's extremely important that you make some business connections. Quality networking within this industry can help to bring your customers some huge advantages as well as allow your business to continuously expand. If you are just starting out and your interested...

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April 14, 2017
How to create fantastic print brochures for your overland business

If you are in the Overland business and you need to prepare brochures for a tradeshow or even for mail outs, it can be very difficult to know exactly where to start in the process. Tradeshow advertising and mail out advertising can be extremely effective in this business but without the right brochure or mail...

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April 13, 2017
Top logo design tips for your Overland business

While working on the image for your business or your website it's extremely important that you present a unified logo that symbolizes the type of products that you're going to be selling. In the Overland business there are a number of common design trends that run from including beautiful landscapes, four-wheel-drive parts and even deep...

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April 12, 2017
Branding success tips for your Overland business

If you are a part supplier or even a full manufacturer of overland vehicles, it's extremely important that you have a clearly defined brand for your business. Opening up an online store or simply having access to the right parts today isn't going to get you noticed. In order to separate yourself from the competition...

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April 6, 2017
Strategic Plan is just a Trip Plan for your Overland Business

Before any adventure is taken you develop a trip plan. Learn how to adapt this process to work for you to develop a strategic plan for your overland business. I get it planning can zap a lot of the fun out of the excitement of planning your next great overland adventure. But taking the steps...

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March 16, 2017
What is Content Marketing?

Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but...

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March 15, 2017
What is Marketing Automation?

Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content...

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