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track email marketing

How to Track Successful Email Marketing Campaigns Step-by-Step

By Paul Stoute

Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing….

fixing your website's seo

How to fix your website’s SEO

By Paul Stoute

Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very…

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Top 10 Non-Techy Things To Get More Website Traffic

By Paul Stoute

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what…

What’s your process when you realize your business needs a new website?

By Paul Stoute

I was recently asked this very question and it made me realize that there are a lot of business owners who just aren’t savvy on these kinds of things. This also sparked an interest to see if other companies had outlined a “process” of sorts to help these business owners identify the right way to…

Marketing to Millennials

The Mysteries of Marketing to the Millennial Revealed

By Paul Stoute

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of…

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Website Maintenance is the next Requirement for Successful Websites

By Paul Stoute

Just like any software, websites require ongoing maintenance and updates, to keep the site working properly. Avoiding website maintenance is like not having regular oil changes on your car or truck. You wouldn’t drive your car very long if you didn’t look after it’s routine maintenance, would you? Well, the same process is true for…

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Can your overland business sell internationally?

By Paul Stoute

Expanding your production or your sales internationally could be an extremely difficult decision. If you’re already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you’re ready to expand and if an international market might be…

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How to welcome a new employee and keep them productive from day one

By Paul Stoute

Welcoming a new employee for your company can be a very difficult process. It can often take time for employees to adjust and to make sure that they can become effective from the very first day of their job. Here are some of the top ways that you can welcome a brand-new employee and keep…

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How to improve your inventory management in your Overland business

By Paul Stoute

Inventory management for a major part supplier or even a manufacturer can be one of the greatest sources of inefficiency within the Overland business. Without a proper inventory management system it’s possible that your business could simply be wasting hours every week which is magnified extensively through multiple employees and locations. Here are some top…

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The top rules for creating successful promotion materials in the Overland business

By Paul Stoute

The Overland business is extremely competitive and if you are enabled to promote your products or your company well, it’s likely that your customers could be going to your competition. When you need to promote her new products or reach out to your target market to get them purchasing items from your store, there are…

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Tips on money management for your Overland business

By Paul Stoute

If you are in the early stages of your business the idea of managing finances might seem absolutely impossible to manage a times. During the early stages of your business it can feel overwhelming managing all of the cost of start up as well as tracking the money that’s coming in to your company and…

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How to improve your networking ability in the Overland industry

By Paul Stoute

Whether you’re going to be selling parts or servicing vehicles in the Overland industry it’s extremely important that you make some business connections. Quality networking within this industry can help to bring your customers some huge advantages as well as allow your business to continuously expand. If you are just starting out and your interested…